Monday 5 May 2014

INNOVATION & CREATIVITY


Innovation is defined as adding something new to an existing product.It is also known as the tool of entrepreneurship . Creativity is a process by which a symbolic domain in the culture is changed. New songs, new ideas, new machines are what creativity is about.It is the ability to make or otherwise bring into existences something new, whether a new solution to a problem, a new method or device, or a new artistic object or form.It is the act of seeing things that everyone around us sees while making connections that no one else has made.It is moving from the known to the unknown.Innovation is the successful exploitation of new ideas.


No entrepreneur or enterprise, however successful and big, can continue to hold a place of leadership unless it recognizes that modern business operates in a world of galloping change which creates new problems, risk and opportunities and for which they have to mobilize the enterprise’s resources before changes make their impact felt. To be successful, the entrepreneur and enterprise should know where this firm is going and how the firm will get there. This in return requires a clear definition of the company’s business which will enable it to continually adopt operations to the realities of the market place, ‘the very corner stone of survival and growth”!!
All innovation begins with creative ideas. Creativity is the starting point for innovation. Creativity is necessary but not sufficient condition for innovation.Innovation is the implantation of creative inspiration.








POSTED BY 
  AYAN IBRAHIM DJAMA 

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