The Pre Presentation

The so-called first practice to select the two speakers for our big project Proton! 

On 24 June 2014

Arva : ME? Are you really serious?

#LikeABoss

Josephine : Hell please! What I just said?

Ayan : I can't speak, let me go Please!!

Jvee : Come on! Bring it oooon!

The pre presentation on 28 June 2014

Audiences can feel her tension-ness

The screen projector controller

Little boy still struggler with his script

Ayan the emo lady

Selfie of the day


 The group photo!

WORLD VISION - Change a Child's World for Good !

World Vision is an international Christian relief, development and advocacy organization dedicated to working with children, families and their communication worldwide to reach their full religion, race, ethnicity or gender. 

Clean water, basic sanitation, and hygiene education

Meeting immediate needs, growing food for the future

Preventing and treating illness. Improving child / maternal health

Addressing barriers. Improving the quality of education

Preventing exploitation. Protecting and restoring children

Saving groups, market development, access to micro-finance

Following Jesus' example, partnering with churches globally. 

Posted by Josephine

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.

The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

The Importance of Colors in Branding

First, let's address branding, which is one of the most important issues relating to color perception and the area where many articles on this subject run into problems.

There have been numerous attempts to classify consumer responses to different individual colors:

.. but the truth of the matter is that color is too dependent on personal experiences to be universally translated to specific feelings.

But there are broader messaging patterns to be found in color perceptions. For instance, colors play a fairly substantial role in purchases and branding.

Ø  In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).

Ø  And in regards to the role that color plays in branding, results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color "fit" what is being sold).

Additional research in studies on color perception and color preferences show that when it comes to shades, tints and hues men seem to prefer bold colors while women prefer softer colors. Also, men were more likely to select shades of colors as their favorites (colors with black added), whereas women were more receptive to tints of colors (colors with white added):

Post by: Zee