World Vision is an international Christian relief, development and advocacy organization dedicated to working with children, families and their communication worldwide to reach their full religion, race, ethnicity or gender.
Clean water, basic sanitation, and hygiene education
Meeting immediate needs, growing food for the future
Preventing and treating illness. Improving child / maternal health
Addressing barriers. Improving the quality of education
Preventing exploitation. Protecting and restoring children
Saving groups, market development, access to micro-finance
Following Jesus' example, partnering with churches globally.
The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.
The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."
The Importance of Colors in Branding
First, let's address branding, which is one of the most important issues relating to color perception and the area where many articles on this subject run into problems.
There have been numerous attempts to classify consumer responses to different individual colors:
.. but the truth of the matter is that color is too dependent on personal experiences to be universally translated to specific feelings.
But there are broader messaging patterns to be found in color perceptions. For instance, colors play a fairly substantial role in purchases and branding.
ØIn an appropriately titled study calledImpact of Color in Marketing,
researchers found that up to 90% of snap judgments made about products can be
based on color alone (depending on the product).
ØAnd in regards to the role that color plays in branding, results
from studies such asThe
Interactive Effects of Colorsshow
that the relationship between brands and color hinges on the perceived
appropriateness of the color being used for the particular brand (in other
words, does the color "fit" what is being sold).
Additional research in
studies oncolor perceptionandcolor preferencesshow that when it comes toshades, tints and huesmen seem to prefer bold colors while women
prefer softer colors. Also, men were more likely to select shades of colors as
their favorites (colors with black added), whereas women were more receptive to
tints of colors (colors with white added):
Post by: Zee
Sunday, 11 May 2014
What isSocietal Marketing and its Importance?
As seen from the very 1st post in which we talked about marketing and its
importance in business world.Now we are going to move a little bit forward by
talking about societal marketing concept.
"The societal marketing concept holds that the organization’s
task is to determine the needs, wants, and interests of target markets and to
deliver the desired satisfactions more effectively and efficiently than
competitors, in a way that preserves or enhances the consumer's and the
society's well-being." (Kotler, Philip, 1994)
The societal marketing concept is an enlightened marketing
concept that holds that a company should make good marketing decisions by
considering consumers' wants, the company's requirements, and society's
long-term interests. It is closely linked with the principles of corporate
social responsibility and of sustainable development.
There seems to be a lot of confusion over what is meant by
"societal marketing". For one thing, it has nothing at all to with
using social networking sites as a marketing tool.
Societal marketing is about not selling foods that are high
in sugar content in countries where there are hardly any dentists. It is also
about selling healthy snacks to western school kids, rather than burgers and
fries.
Examples of companies adopted
the societal marketing concept:
1. The Body Shop International plc. is the
original, natural and ethical beauty brand. The company uses only plant based
materials for its products. It is against Animal testing, supports community
trade, activate Self Esteem, Defend Human Rights, and overall protection of the
planet. They have also their own charity, The Body Shop Foundation, to assist
those working to achieve progress in the areas of human and civil rights, environmental
and animal protection. Thus Body shop is really following the concept of
Societal Marketing.
2. AVON Product Inc. has started an initiative known as Avon
breast cancer awareness crusade in 1993 in partnership with National Alliance
of breast cancer Foundation (NABCO).They started selling pink ribbon pins which
depicts the international symbol for breast cancer for$ 2 and donates $1 to NABCO.
Through the crusade Avon sale representatives have raised billions of dollars
for breast cancer education and access to early detection services for
underserved woman. In addition, Avon’s 45000000 US sales people have been
trained to discuss breast cancer and importance of early detection with their
customers and distributed 80 million flyers on breast cancer detection.
The societal marketing concept has become an excellent
strategy for promotions with social dimensions and for exploring consumers’ behavioral
response to such corporate ‘doing well’. Societal marketing can lead to the
development of desirable products and long-term, mutually beneficial
relationships, enhancing consumers' well-being without harm to society.
Green Marketing Part of Societal Marketing technique:
The pencil, flush toilet, cameras, smart phones, the battery- these all are great idea but where do they come from ? what sparks the flash of brilliance ? The x-generation would set aside an hour ,turn off all distractions and grab a blank paper to jot down ideas whereas the y-generation would actually would find distractions so very useful when it comes down to thinking of great ideas like jogging, listening to loud music, long conversations with friends, long rides on a bus/ train or showering.
After brainstorming , there are certain steps to take to proceed with your ideas.
Generating great ideas come from external stimulation so whenever you feel like you can't think of great ideas, change your environment.
Document that idea whether on an analog or digital tool, jot it down.Do not trust your memory
Organize your ideas or else you will never be able to figure out which ones to actually act on.
Make a habit of going through your list of ideas and culling out ones you're never going to use.
Take your best ideas and execute them.That is where success comes from.
Ideas tend to come when you least expect them to, so document, organize and cull them before executing them the best way possible.
"The best way to have a good idea is to have a lot of ideas". - Dr.Linus Pauling
Today I want to write on a very important topic in management; it is delegation of authority. It means transferring certain responsibilities to one's juniors for the division of work load and efficiency on a holistic level.
http://www.plan-delegate-manage.com/
Delegation is sometimes not that easy for everyone rather, it is a very
difficult job. Specially for those, who get promoted in the same organization to a higher post. They feel very uncomfortable in delegating tasks to their subordinates
who were their colleagues a day ago.
However, a good leader understands the importance of
delegation of work amongst his subordinates. It is a very effective tool to
engage employees in such a way that, they feel a sense of responsibility and
ownership at the same time. It also increases work efficiency in employees.
http://ahmedameez.files.wordpress.com/
The time saved by delegating one task to the juniors can be utilized
on other important issues. And the manager can refresh his competencies in
other areas.
Here are some important tips for effective delegation. Enjoy!
Technology plays a great role in our life. With the
advancement in the technology human being life is more comfortable and more
convenient. Technology affects our daily life and education. Everyone use their
computer in their everyday life for many different reasons, especially the
students. In university campus, you could find the students with diverse electronic
products everywhere.
Most are the Apple products, such as computer, iPod, iPhone,
iPad, and iTouch Apple products affects pour life and education more and more.
Now, Apple is a very familiar word for us. In every year, Apple Inc. will
launch new products.
The phone market would never be the same after Apple. When Steve
Jobs introduced the iPhone in 2007, it was so different from other devices that
he had to explain it was, An Ipod A phone An internet communicator, this is one
device and we called it iPhone.
You didn’t know you needed a tablet until Apple made one. It’s
impossible to overstate how important the iPad was, and it is. Before the iPad,
if you wanted to do something on computer, you are needed to learn how to use
the computer first. But now with iPad you can do whatever you want in anytime,
anywhere.
Recently, most of the consumer are interesting on the safety car. A safety car allow the user to go anywhere without worry about the safety problem. Due to the market demand, most of the latest car are more focusing on the internal part to increase the driving assistance.
One of the new technology that just launch this year is the Nissan Rogue rear view mirror. Nissan redesigned the Nissan Rogue, and as a result sales are up 75%. The new Nissan Rogue with the smart rear view mirror allow the driver to see clearly while driving at night. The new Smart Rear View Mirror, It’s a camera mounted high up in the rear window of this compact SUV. It displays the view on a LCD screen built into the full width of the 4:1 aspect ratio inside rear mirror. It will revert back to an old glass mirror if the driver decide to turn off the LCD switch on its rear view mirror. However this technology is still a prototype for the future car of NISSAN.
Here is the Video
[Posted By KEN CHOT]
Wednesday, 7 May 2014
Marketing The heart of business success lies in its marketing. Most aspects of the business depend on its successful marketing.
Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, the business may offer the best products or services in the industry, but none of the potential customers would know about it. Without marketing, sales may crash and companies may have to close.
Marketing is an investment in future sales.
As an
entrepreneur, you must always be looking into the future and to the next sale.
Customers need to be aware of your company and what it offers.
Marketing is the
way in which you gain those customers.
Keep in mind the four P’s of marketing-
1.Product
2.Promotion
3.Price
4.Place
These four elements need to work in tandem to generate
the consumer interest and trigger the buying response in the audience.
Lets look In this video what the famous inventor “Steve Jobs”
perspective is about marketing as a whole and why is important in the world of
brands?
Innovation is defined as adding something new to an existing product.It is also known as the tool of entrepreneurship . Creativity is a process by which a symbolic domain in the culture is changed. New songs, new
ideas, new machines are what creativity is about.It is the ability to make
or otherwise bring into existences something new, whether a new solution
to a problem, a new method or device, or a new artistic object or form.It is the act of seeing things that everyone around
us sees while making connections that no one else has made.It is moving
from the known to the unknown.Innovation is the successful exploitation of new ideas.
No entrepreneur or
enterprise, however successful and big, can continue to hold a place of leadership unless it recognizes that modern
business operates in a world of galloping change which creates new problems, risk and
opportunities and for which they have to mobilize the enterprise’s resources before changes
make their impact felt. To be successful, the entrepreneur and enterprise should know
where this firm is going and how the firm will get there. This in return requires a clear
definition of the company’s business which will enable it to continually adopt
operations to the realities of the market place, ‘the very corner stone of survival and growth”!!
All innovation begins
with creative ideas. Creativity is the starting point for innovation. Creativity is necessary but not
sufficient condition for innovation.Innovation is the implantation of creative inspiration.
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